€25M+ ARR influenced
Across product launches, PLG, SaaS migration and strategic growth initiatives.
Hi, I'm Laure.
Senior Product Marketing leader with 15+ years of experience helping B2B SaaS companies scale.
I help B2B SaaS companies bring products to market, sharpen their positioning and execute go-to-market strategies that drive measurable business growth.
Over the past six years, I've led product launches, positioning & messaging, competitive intelligence, sales enablement and strategic growth initiatives, influencing more than €25M in ARR.
Previously at
SELECTED BUSINESS IMPACT
Selected Business Impact
Built Product Marketing from scratch
Created positioning, messaging, GTM processes, sales enablement and competitive intelligence.
Led strategic cross-functional programs
Working across Product, Sales, Marketing, Customer Success, Business Operations, and Executive Leadership.
15 years scaling B2B SaaS
From early-stage startups to international software companies.
WHY PRODUCT MARKETING?
I enjoy solving business
problems, not just
marketing ones.
Product Marketing gives me the opportunity to connect customer insights, product strategy and go-to-market execution to solve real business challenges.
Whether it's launching a product, improving adoption or helping leadership make better decisions, I'm motivated by work that creates measurable impact.
- Helping teams make better decisions.
- Aligning Product, Marketing and Sales.
- Turning customer insights into business growth.
AREAS OF EXPERTISE
Product Marketing
- Positioning & Messaging
- GTM Strategy
- Product Launches
- Sales Enablement
Bringing products to market with clarity and impact.
Customer & Market Insights
- Customer & Market Research
- Competitive Intelligence
- Win-Loss Analysis
- Buyer Personas
Turning insights into better decisions and strategies.
Strategic Programs
- Cross-functional Initiatives
- SaaS Transformation
- Pricing & Packaging
- Executive Communication
Aligning teams and driving execution on strategic priorities.
Growth Initiatives
- Product-Led Growth
- Adoption & Engagement
- Expansion & Retention
- GTM Optimization
Designing and leading initiatives to accelerate adoption and drive business growth.
SELECTED WORK
View all case studies →
€10M+ ARR migrated
I led a strategic program to migrate PaaS and On-Prem customers to SaaS to support Akeneo's acceleration to a SaaS-first business model.
Read case study →
€8M+ ARR generated
I designed Akeneo's first Product-Led Growth motion and accelerated product adoption through an optimized free trial experience.
Read case study →
€5M+ ARR generated
Akeneo had thousands of Open Source free users, I designed the company's first program to identify Enterprise-ready users and convert them into paying customers.
Read case study →
+22% Win rate increase
I built a global competitive intelligence and win-loss program to turn customer insights into strategic decisions.
Read case study →
RECOMMENDATION
Kind words from people I've worked with.
Fred de Gombert
Co-founder and President at Akeneo
Laure was not just part of that journey—she helped shape it. Her versatility isn't a nice-to-have, it's her superpower. She can zoom in on details, zoom out on strategy, and bring people with her.
Looking for my next chapter.
Looking for my next Senior Product Marketing or PMM Lead opportunity, helping ambitious B2B SaaS companies turn strategy into growth.
Let's connect